How our fees work
You pay at two pointsand the first conversation is free
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Before you decide
Free
A first conversation with a partner and a full valuation of your business, with no obligation to go any further.
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When you instruct us
£3,495
Paid once, when you decide to sell with us and the work of preparing your business for sale begins.
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When your sale completes
4%
Of the sale price, with a minimum of £5,000, paid only when the sale completes.
For smaller businesses, including single-practitioner clinics, we quote a lower upfront fee. All fees are quoted excluding VAT, which is added at the standard rate. There is no abort fee and no separate marketing fee, and nothing is owed once the engagement ends. The £3,495 covers the preparation of your business for sale and the buyer search described below.
Your free full valuation
A full valuationbefore you commit to anything
Every conversation starts with a full valuation of your business, prepared by a partner from your accounts and your operating figures, and it is free whether or not you go on to sell with us.
It sets out what the business is worth today as a range, how we reached that range, what a buyer will look at first, what could move the price over the next year or two, and who is likely to buy a business like yours in your area.
Residential care home, 40 beds, South West
Indicative range
£1.65m to £2.31m
| Profit in the accounts | £320,000 |
| Add back the owner's pay | + £60,000 |
| Less a replacement manager | − £50,000 |
| Adjusted earnings | £330,000 |
| Multiple, rated Good, mixed funding | 5 to 7 times |
What could move the price
- Occupancy at 87%, against a regional average nearer 90%
- Private residents at 38% of beds, with room to grow
- The owner is also the registered manager
Likely buyers within 30 miles
14 operators running two or more homes, and 3 groups growing into the county
What we do for you
From the first conversationuntil the money is in the bank
01
Your valuation
A full valuation of the business and a straight view of when to sell, before you commit to anything.
02
Preparing the business
We put together the information pack buyers will read, and deal with anything a buyer would query before they see it.
03
The route to market
A plan of who is most likely to buy and pay well, built from the operators, groups and investors around you.
04
Finding the buyer
Dedicated outreach to targeted buyers, our own network and anonymous listings, with your name protected throughout.
05
Offers and negotiation
We run the viewings and the offers side by side, so you are choosing between buyers and the terms are argued properly.
06
Through to completion
We manage the buyer's checks and keep the deal moving with your solicitor and accountant until it completes.

Why ownerssell with us
We are a boutique firm specialising entirely in healthcare, and we take on a small number of sales at a time so that a partner can lead every one of them from start to finish. Alongside our network and anonymous listings, we go out and find the buyer, approaching the operators, groups and investors most likely to want your business with a message written for each of them.
Upfront fees across the care sector typically run from a few thousand pounds to around £20,000, with success fees of roughly 3% to 5%. We keep ours at the lower end of that range at the start, so the fee you pay is weighted towards the result.
Questions about our fees
FAQs
Upfront fees across the care sector typically run from a few thousand pounds to around £20,000, with success fees of roughly 3% to 5% of the sale price. Stone & Co charges £3,495 when you instruct us and 4% when the sale completes, with a minimum of £5,000, plus VAT.
The fee of £3,495 is paid when you instruct us and covers preparing your business for sale. The 4% success fee is only paid when a sale completes.
A partner values your business from your accounts and operating figures and sets out what it is worth today as a range, how we reached it, what a buyer will look at first, what could move the price and who is likely to buy in your area. It is free whether or not you go on to sell with us.
Yes. All of our fees are quoted excluding VAT, which is added at the standard rate.
The right conversation starts earlier than most people think
Whether you are preparing to sell your healthcare business, looking to buy one, or simply want to know what yours is worth before deciding anything, the conversation costs nothing.
How we work
Every deal is run personally by a partner, backed by our data on the whole UK healthcare market, and handled with the care of people who have built businesses themselves.
Who we work with
Owners of healthcare businesses thinking about what comes next, buyers searching for the right one, and owners who just want to know what theirs is worth before deciding anything.